Who They Are

I really liked this story about Rush Limbaugh telling conservatives to take back the nation.  Especially for this quote:

We conservatives have not done a good enough job of just laying out basically who we are, because we make the mistake of assuming that people know. What they know is largely incorrect, based on the way we're portrayed in pop culture, in the drive-by media, by the Democrat party.

I know that Mr. Limbaugh is a remarkably fat, arguably racist, (assumedly) former oxycontin addict who makes multiple millions of dollars a year encouraging a sector of the American public to hate another sector of the American public.

Am I wrong about any of that?